The name AUMI comes from the Polaris star, α Ursae Minoris, in the constellation of Ursa Minor. This star is almost motionless in the night sky and always points north, helping travelers find their way since the year 1100.

"I was inspired by its symbolism and drew my own aumi, which is added as a signature to every chain of the brand. It's more than just jewelry — it's your personal star, reminding you to always follow your path and inner light."
— Victoria, founder of the Aumi brand